Every experienced graphic designer knows that typography makes or breaks an ad or logo. Imagine for a moment the instead of Disney having their signature font it us the Hitman font (VG or Movie). OR the other way around, the serious look of the Hitman font, replace with he Disney font.
Sure they look good but even without prior knowledge of either brands an emotion is still conveyed with each font style. Starting with Walt Disney’s: Playful, Curvy, Smooth. Now Hitman’s: Sharp, Movement, Elegant[...]
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